ASO Spring 2018 Commercials

In Spring 2018, Chris led the creative concept, development, and execution of Academy Sports + Outdoors’ high-impact Bat Flip, Not Just a Glove, and Not Just a Combo TV spots, in collaboration with director Tucker Bliss and FCB Chicago. These multi-million-dollar productions were filmed over the course of four days in Mexico City, spanning several diverse locations to capture the energy and excitement of sports.

Chris’s leadership ensured that each spot powerfully conveyed Academy’s dedication to providing top-quality sporting goods, while also highlighting the thrill and passion that come with sports participation. The commercials were pivotal in amplifying the brand’s presence and reinforcing its commitment to athletes across various sports.

Creative Direction: Chris Skiles
Director: Tucker Bliss
Voiceovers: Jim Nantz