In Fall 2018, Chris led the creative strategy, concept, and all aspects of video and photo art direction for Academy Sports + Outdoors’ Fall Fitness campaign. This milestone production marked the first long-distance travel for a content production at Academy, taking the team to the vibrant streets of Portland, Oregon.

The campaign was designed to showcase Academy’s fitness gear in dynamic, real-world settings, capturing the energy and dedication of athletes. Chris’s leadership ensured the final content was fresh, engaging, and aligned with the brand’s fitness-driven messaging, positioning Academy as a key player in the fitness space.

Creative Direction by Jason Brod
Art Direction by Chris Skiles
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by Candace Chan, Fabian Owens, Kia Dargan & Susanne Lancaster
Video by Evett Rolsten
Hair/Makeup by Susie Jasper