In Fall 2018, Chris led the creative strategy and concept for Academy Sports + Outdoors’ Fall Fishing content production, working closely with peer Spencer McAdoo to bring the vision to life. Filmed in the scenic surroundings outside Winchester, Tennessee, the campaign focused on capturing the essence of fall fishing, showcasing Academy’s products in action.

This collaborative effort resulted in a visually striking and engaging campaign that resonated with outdoor enthusiasts and positioned Academy as a go-to brand for fishing gear.

Creative Direction by Chris Skiles
Photography by Rockhouse Productions
Produced by Spencer McAdoo