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Chris is an award-winning Creative Director with over 20 years of experience shaping global brands through bold strategy, innovative design, and impactful storytelling. Since 2019, he has led the creative team at Crocs, Inc. (NASDAQ: CROX), driving record-breaking revenue and establishing the brand as a global leader in casual footwear.
Renowned for his expertise in content production and his forward-thinking integration of AI into creative processes, Chris brings a unique edge to his work. Before Crocs, he played a pivotal role at Academy Sports + Outdoors, steering creative efforts for the $5 billion retailer with 298 locations across North America.
His career began in publishing and advertising, serving as Founding Design Director for Houstonia Magazine and holding key creative roles at Seattle Met, MauiTime Weekly, and MMI Agency. Known for blending artistic vision with strategic insight, Chris has built a career defined by transformative campaigns, disruptive branding, and measurable success. His passion for innovation and storytelling continues to make him a standout leader in the industry.
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At the core, Chris believes that great work does the talking. Good briefs, solid insights, and outside-the-box thinking should all be givens. But truly exceptional creative doesn’t need to be sold, it does the talking for you.
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Egoless Positivity. Chris is a firm believer in the power of positivity and leading by example. Egoless leadership is not only vital to the culture of a team, but it sets the tone and foundation for how others should work and be treated.
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Fatherhood, the outdoors, music, photography, cars, garage beers, the Astros, tacos, travel, jukeboxes, sneakers, overlanding, TV binge-watching, anything 1960’s, playing catch, National Parks, storytelling, researching (everything), and kid tickling.