ASO Back to School 2018 Commercials

In Fall 2018, Chris led the creative concept, development, and execution of Academy Sports + Outdoors’ highly anticipated Back to Sport TV spots, partnering with director Tucker Bliss and FCB Chicago. This high-budget production brought to life the energy and excitement of returning to sports, with the visuals designed to resonate with athletes and sports enthusiasts alike.

Filmed over the course of two dynamic days in Dallas, Texas, the campaign captured the essence of Academy’s sports offerings, reinforcing the brand’s commitment to supporting athletes at every level.

Creative Direction: Chris Skiles
Director: Tucker Bliss
Voiceovers: Jim Nantz