In 2019, Chris led the creative strategy and concept for Academy Sports + Outdoors’ Hunting content production, taking the team to the rugged landscapes outside Petersburg, Illinois. This campaign was designed to capture the spirit of the outdoors, showcasing the brand’s hunting gear in its natural environment.

Chris’s leadership ensured the production authentically represented the Academy brand and resonated with outdoor enthusiasts, while aligning with the overall marketing strategy to strengthen the brand’s position in the hunting and outdoor space.

Creative Direction by Chris Skiles
Photography by John Hafner
Produced by Fabian Owens & Kia Dargan