In Spring 2023, Chris led Crocs into its first sandals-focused campaign, guiding the creative strategy, concept development, and all aspects of video and photo art direction. This milestone campaign, which included the launch of the new Platform Slide and Classic Sandals, was brought to life on the sunny streets of San Diego, California.

Chris’s leadership ensured the campaign captured the effortless style and comfort of Crocs’ newest sandal silhouettes, showcasing them in a fresh, vibrant light while reinforcing the brand’s position in the global footwear market.

Creative Direction by Chris Skiles
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by Samantha Moody
Video by Movetic
Design Direction by Dominique Barnes
Copy Direction by Julie Boyle