In Spring 2023, Chris led the creative strategy, concept development, and all aspects of video and photo art direction for Crocs’ global evergreen content production. Despite facing challenging heat conditions and personal setbacks, Chris delivered a fresh and youthful approach that captured the brand’s energy and style.

Shot on the vibrant streets of Denver, Colorado, this content was designed to support Crocs’ global evergreen content needs throughout the year, providing versatile assets that resonated with audiences worldwide while reinforcing the brand’s dynamic presence across platforms.

Creative Direction by Chris Skiles
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by KSP Productions & Samantha Moody
Video by FRNDS
Video Editing by Chris Svoboda
Art Department Jessica Jeanne
Hair/Makeup by Lily Marsh
Design Direction by Dominique Barnes
Copy Direction by Julie Boyle