In Fall 2022, Chris led Crocs’ first-ever kids-focused content production in Dallas and Fort Worth, Texas. Spearheading the creative strategy and concept, Chris’s team navigated unpredictable weather conditions, including freezing temperatures and sleet on day two, by strategically shooting more and moving faster on the first day to ensure the production stayed on track.

This landmark campaign captured the playful, energetic spirit of Crocs’ new kids’ collection, showcasing the brand’s versatility and appeal to younger audiences while overcoming challenges to deliver a standout production.

Creative Direction by Chris Skiles
Photography by Matt Hawthorne
Styling by Sarah Lowe
Produced by Samantha Moody
Hair/Makeup by Susie Jasper
Design Direction by Dominique Barnes
Copy Direction by Julie Boyle