2022 Crocs
LiteRide Campaign
In Fall 2022, Chris revolutionized Crocs’ content production approach by driving the creative strategy and concept for the re-launch of the LiteRide product line. In a groundbreaking move for the brand, Chris led a low-budget, one-day content production in the streets of Dallas, Texas—an unheard-of approach for Crocs at the time.
This fast-paced production successfully elevated the LiteRide line, capturing its sleek design and unmatched comfort in a dynamic urban setting. Chris’s innovative approach not only reintroduced the product to the market but also set a new precedent for efficient, high-impact campaigns at Crocs.
Creative Direction by Chris Skiles
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by Susanne Lancaster & Katie St. Peter
Design Direction by Chris Skiles
Copy Direction by Julie Boyle
