Leading up to the delayed Tokyo Summer Olympics in 2021, Chris spearheaded the creative concept and production development for a captivating 4-part documentary series centered around Crocs’ biggest fan—2-time Olympic Gold Medalist, Lilly King. Originally envisioned as a test for YouTube, the series was strategically crafted to be repurposed into shorter cutdowns for platforms like Instagram Reels and TikTok, maximizing its reach across social channels.

Chris’s leadership ensured the series showcased Lilly King’s inspiring journey and connection to the Crocs brand, blending her athletic achievements with the authentic spirit of the Crocs community, ultimately creating a compelling narrative that resonated with audiences worldwide.

Creative Direction: Chris Skiles
Video Production: Unconquered