In 2017, Chris led the creative strategy, concept, and all aspects of photo art direction for Academy Sports + Outdoors’ major Spring Baseball campaign. Taking the team to the diamond, Chris crafted a visually compelling and energetic campaign that highlighted Academy’s baseball gear and showcased the passion and excitement of the sport.

The campaign resonated with baseball enthusiasts, reinforcing Academy’s position as a trusted brand for athletes of all ages and skill levels, and further solidifying its presence in the sporting goods market.

Creative Direction by Chris Skiles
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by Fabian Owens, Kia Dargan & Susanne Lancaster