In 2017, Chris led the creative strategy, concept, and all aspects of photo and video art direction for Academy Sports + Outdoors’ impactful Outdoor campaign. Taking the team to the scenic hills of Austin, Texas, Chris showcased the brand’s outdoor gear in natural, rugged settings, capturing the spirit of adventure and exploration.

The campaign highlighted Academy’s commitment to providing high-quality gear for outdoor enthusiasts, while reinforcing the brand’s connection to nature and the thrill of outdoor activities.

Creative Direction by Chris Skiles
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by Fabian Owens & Kia Dargan