In 2016, Chris led the creative strategy, concept, and all aspects of photo art direction for Academy Sports + Outdoors’ first-ever Hunting campaign. The production took place in rural Oklahoma, where Chris captured the raw, immersive experience of hunting in the great outdoors.

This milestone campaign marked a pivotal moment for Academy, introducing the brand’s hunting gear to a broader audience while reinforcing its commitment to providing top-tier equipment for outdoor enthusiasts. The campaign set the tone for future outdoor content, establishing Academy as a go-to destination for hunters.

Creative Direction by Chris Skiles
Photography by Matt Hawthorne
Produced by Fabian Owens