For the Summer 2023 launch of Crocs’ new ‘Style Sandals,’ Chris once again took the brand global, leading the creative strategy, concept development, and all aspects of video and photo art direction. This time, the team ventured to Todos Santos, Mexico, overcoming a series of challenges to deliver an unforgettable content production in a vibrant, picturesque location.

Chris’s leadership ensured that the campaign captured the essence of the new collection, blending stunning visuals with Crocs’ unique style. The result was a seamless global campaign that showcased the ‘Style Sandals’ in a way that resonated with audiences worldwide, solidifying the brand’s presence in both international markets and the footwear industry.

Creative Direction by Chris Skiles
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by Samantha Moody
Video by Garrett Marks
Video Edit by Andrew McGraw
Hair/Makeup by Susie Jasper
Design Direction by Dominique Barnes
Copy Direction by Julie Boyle