For the Fall 2023 launch of Crocs’ new ‘Height’ silhouette, Chris led the charge in redefining the brand’s fashion-forward identity. Spearheading the creative strategy, concept, and all aspects of video and photo art direction, Chris drove the campaign toward a fresh, fashion-focused direction that elevated the brand’s appeal.

This bold new approach captured the essence of the ‘Height’ silhouette, showcasing its unique design and resonating with a global audience. Chris’s leadership transformed the campaign into a standout moment for Crocs, solidifying its place at the intersection of style and innovation.

Creative Direction by Chris Skiles
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by Samantha Moody
Video by Garrett Marks
Video Editing by Chris Svoboda
Hair/Makeup by Susie Jasper
Design Direction by Dominique Barnes
Copy Direction by Julie Boyle