To celebrate Crocs’ ambitious 2022 ESG global initiative of becoming Net Zero by 2030, Chris led the concept development and creative direction for a powerful long-form commercial video. The video, which was used across digital channels, in-store displays, and internal presentations, communicated Crocs’ commitment to sustainability in a compelling and impactful way.

Working in close partnership with local production team Lumenati, Chris ensured the campaign aligned with Crocs’ environmental goals while engaging audiences in a meaningful and forward-thinking narrative.

Creative & Concept Direction by Chris Skiles
Copy by Julie Boyle
Produced by Lumenati
Photography by Willie Peterson
Video Editing by Lucas Bishop