In Spring 2023, Chris orchestrated a groundbreaking campaign that marked a pivotal moment in Crocs’ history—the brand’s first truly global content production. Leading the creative strategy, concept development, and all facets of video and photo art direction, Chris took the bold new ‘Echo’ shoe silhouette to the vibrant streets of Seoul, South Korea.

This revolutionary campaign not only captured the essence of Seoul’s dynamic culture but also set a new industry standard for global content creation. By blending Crocs’ innovative design with the city’s rich and energetic backdrop, Chris delivered a campaign that resonated worldwide, pushing the boundaries of what footwear marketing could achieve.

Creative Direction by Chris Skiles
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by Samantha Moody
Video by Garrett Marks
Video Editing by Chris Svoboda
Hair/Makeup by Susie Jasper
Design by Kyle Ramsey
Copy Direction by Julie Boyle