2023 Crocs Off Court Campaign

In Fall 2023, Chris pushed the boundaries of creativity for Crocs by introducing the brand’s first use of CGI, marking a significant leap in content innovation. In a bold move to enhance content efficiency, captivate consumers, and disrupt the market, Chris collaborated with the exceptional team at Bark & Bite in Leeds, UK.

Together, they infused the new “Off Court” silhouette with a touch of counter-culture nostalgia, blending digital artistry with the brand’s unique aesthetic. This pioneering campaign not only showcased Crocs’ commitment to innovation but also set a new precedent in the footwear industry, combining technology with style in a way that excited and engaged audiences globally.