In Spring 2023, Chris led Crocs into uncharted territory with the brand’s first-ever mixed-media global marketing campaign for the launch of the new ‘MegaCrush’ shoe silhouette. By leading the creative strategy, concept, and all aspects of video, photo, and CGI art direction, Chris crafted a groundbreaking campaign that seamlessly blended the real and digital worlds in an innovative, Metaverse-inspired approach.

Collaborating with multi-disciplinary partners, this campaign pushed the boundaries of what a footwear marketing initiative could be, offering a dynamic fusion of physical and digital elements that captivated audiences across global platforms. The result was a revolutionary campaign that redefined Crocs’ presence in both the fashion and digital spaces.

Creative Direction by Chris Skiles
Photography by Matt Hawthorne
CGI & Illustration by Modern Logic
Styling by Lara Amis
Produced by Samantha Moody
Hair/Makeup by Susie Jasper
Video by FRNDS & Chris Svoboda
Design by Dominique Barnes
Copy Direction by Julie Boyle