2024 Crocs Season 2
Classics Campaign
For the second installment of Crocs Classics in 2024, Chris spearheaded the brand’s vibrant new creative direction, aptly titled “Candid, Colorful & Comfortable.” This campaign embraced a lively and youthful energy, with the team capturing the essence of summer on the dynamic streets of San Diego, California.
Chris played a pivotal role in shaping the creative strategy, developing the overarching concept, and guiding every aspect of photo art direction. His leadership infused the campaign with a fresh perspective that resonated with a younger audience, continuing to redefine and invigorate the Crocs brand for 2024.
Creative Direction by Chris Skiles
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by Samantha Moody
