2024 'Overpuff' Fall Campaign

2024 Crocs ‘Overpuff’ Fall Campaign

For the Fall 2024 season, Crocs introduced the ‘Overpuff’ collection, an innovative mold design aimed at capturing the attention of the trendsetting, youthful female demographic. Collaborating with Senior Art Director Denali Free, Chris and his team partnered with the creative powerhouse Bark & Bite to infuse a high-fashion aesthetic into this new silhouette. The campaign seamlessly blended practical video and photography with cutting-edge CGI motion graphics, elevating the brand’s visual storytelling.

A custom-built set in Los Angeles served as the backdrop for the in-studio shoot, providing the foundation for Bark & Bite’s expert post-production team in Leeds, UK, to craft a dynamic and visually striking campaign. The result was a comprehensive, global 360-degree marketing initiative that achieved unprecedented success, with the ‘Overpuff’ collection selling out within 48 hours—a remarkable feat for a core product not tied to a collaboration.

Creative Direction & Executive Production by Chris Skiles
Concept & Art Direction by Denali Free
CGI & Video Editing by Bark & Bite
Photography by Matt Hawthorne
Video Direction by Travis Harger & Garret Marks
Produced by Brandessa Hale / Rise Productions
Art Department Creation by Concrete Stem
Copy Direction by Lindsay Edwards