2024 Crocs Classics
Season 1 Evergreen Campaign
In 2024, Chris led Crocs into a vibrant new era with the “Candid, Colorful & Comfortable” creative direction. Blending digital and analog content creation techniques, Chris and his team ventured into the heart of New York, capturing the bustling energy of Brooklyn, Manhattan, and Coney Island during the Fall of 2023.
Spearheading the creative strategy, concept development, and every aspect of video and photo art direction, Chris infused the campaign with a fresh, youthful vigor. This innovative approach not only redefined the brand’s visual narrative but also set the tone for a dynamic and energized Crocs identity in 2024.
Creative Direction by Chris Skiles
Art Direction by Siera Shrout
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by Samantha Moody & Tommy Nisenson
Video Direction by Travis Harger
Video by Garrett Marks
