For Crocs’ Winter 2023 Lined Campaign, Chris played a pivotal role in directing and driving the creative concept, as well as overseeing video and photo art direction. The campaign was brought to life with a simple yet elevated, fashion-forward approach, specifically designed to resonate with female “explorer” consumers.

Chris’s vision captured the essence of adventure and style, perfectly blending functionality with sophistication. The result was a campaign that not only showcased the warmth and comfort of the Lined collection but also appealed to a discerning, adventurous audience.

Creative Direction by Chris Skiles
Art Direction by Siera Shrout
Photography by Matt Hawthorne
Styling by Lara Amis
Produced by Samantha Moody
Videography by Garrett Marks
Design by Jackie Doneff
Copy Direction by Lindsay Edwards